USA: Female candidates take on taboos in new campaign ads
Source: Politico Magazine
Women are increasingly spotlighting gender as they run in record-breaking numbers in 2018. From breastfeeding on camera to sharing intimate stories of sexual abuse, women running for office are turning campaign norms — and long-held gender stereotypes — on their head with a flurry of new ads that highlight once taboo topics.
With a historic number of women running for Congress or governor in 2018, many say it’s long overdue that female candidates stop conforming to a “winning” playbook written mostly by men.
Click here to read the full article published by Politico Magazine on 4 March 2018.
Women are increasingly spotlighting gender as they run in record-breaking numbers in 2018. From breastfeeding on camera to sharing intimate stories of sexual abuse, women running for office are turning campaign norms — and long-held gender stereotypes — on their head with a flurry of new ads that highlight once taboo topics.
With a historic number of women running for Congress or governor in 2018, many say it’s long overdue that female candidates stop conforming to a “winning” playbook written mostly by men.
Click here to read the full article published by Politico Magazine on 4 March 2018.