Media and Message

It is critical to create a strong and consistent message that provides voters with persuasive reasons to choose your candidate or support your issue. In addition to developing an appealing message to convey your platform, it is also important to know how to effectively use the media and other communications channels and tools to publicize this message. For example, professional and social functions present opportunities for positive publicity, and public speaking skills are a key part of successfully delivering any message.

From the Library

Media and Gender Equality in Bosnia and Herzegovina

This report describes women's portrayal in media and their limited participation in the creation of media policies in Bosnia and Herzegovina. It also includes results of the media monitoring and assessment held in Azerbaijan, Bosnia and Herzegovina, Croatia, Estonia, Georgia, Hungary, Romania, Serbia and Montenegro, and Uzbekistan. .
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Campaign Schools for Women and Youth: Candidate’s Handbook

This manual guides candidates on how to plan a campaign, mobilize members, organize campaign communications, fundraise, mitigate electoral violence, and build relationships with media.
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