Voter Outreach

Voter outreach must be a focal point of any campaign, as ensuring voter turnout requires persuasion. Important components of voter outreach include: Raising issues of concern; educating voters on such issues and a candidate’s overall platform; registering voters and mobilizing them to vote for a candidate or an issue. Some commonly used voter outreach techniques are brochures, direct mail, phone calls, door-to-door visits and public events.

From the Library

Poster from the "Use Your Voice" Campaign

This poster was used in a national media campaign aimed at promoting women's participation in the electoral process in Lebanon.
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Video: Women in Lebanese Elections in 2003 (Giselle Khoury)

This TV spot was used in a national campaign in legislative elections in Lebanon in 2003. In this video clip, a Lebanese Journalist, Giselle Khoury, calls on women to be active in political sphere. The video is in Arabic with the script translated into English.

“It is illogical to think that only 1.5% of the Lebanese Parliament is represented by women while almost 54% of the Lebanese population is women. They should never forget that democracy does not exist without women’s rights.”

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Video: Women in Lebanese Elections in 2003

This TV spot was used in a national campaign in legislative elections in Lebanon in 2003. In this video clip, Nadine Labaki, Filmmaker and Director, calls on women to be active in political sphere. The video is in Arabic with the script translated into English.

“The time has come for a woman to say what she wants to say and participate in society’s decision-making especially in the political sphere. I do not want a man to give me my right. I want to take my right.”

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Campaign Schools for Women and Youth: Candidate’s Handbook

This manual guides candidates on how to plan a campaign, mobilize members, organize campaign communications, fundraise, mitigate electoral violence, and build relationships with media.
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