Media and Message

Creating a persuasive message, one that accurately and effectively conveys purpose or mission, can be key to the success of an advocacy campaign. Effective advocacy also depends upon how this message is disseminated. Various forms of media, such as the Internet, television, radio and print, reach innumerable people, informing and affecting their opinions on specific issues. Establishing relationships with a wide range of media outlets, constructing convincing messages and conveying them in a strategic manner are key components of an effective advocacy campaign. Given its importance, various women’s groups have produced handbooks and offered training sessions on media, message and how these relate to women’s advocacy.

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