Media and Message

Creating a persuasive message, one that accurately and effectively conveys purpose or mission, can be key to the success of an advocacy campaign. Effective advocacy also depends upon how this message is disseminated. Various forms of media, such as the Internet, television, radio and print, reach innumerable people, informing and affecting their opinions on specific issues. Establishing relationships with a wide range of media outlets, constructing convincing messages and conveying them in a strategic manner are key components of an effective advocacy campaign. Given its importance, various women’s groups have produced handbooks and offered training sessions on media, message and how these relate to women’s advocacy.

From the Library

Agreed Conclusions of the Commission on the Status of Women on the Critical Areas of Concern of the Beijing Platform for Action

This resource highlights action-oriented agreed conclusions on a number of issues, including women in power and decision-making, and institutional mechanism for the advancement of women.

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Training Workshop on Leadership, Media & Conflict Management for Women in Afghanistan

This is a synopsis of a training workshop on leadership, media and conflict management for women in Afghanistan conducted by UNFPA. It includes a short description of each discussion topics and a detailed agenda of the workshop.

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How to Handle Online Criticism

This op-ed describes how an organization, political candidate or office-holder should handle online criticism and describes some ways to address it.

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Gender Equality in Education - Beyond Access

This guide is designed to help education and gender campaigners, and organisations and coalitions, work more effectively with the media to promote gender-equitable education. It explores issues relating to gender equality in education and contains practical advice on working with the media.

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