Media and Message

It is critical to create a strong and consistent message that provides voters with persuasive reasons to choose your candidate or support your issue. In addition to developing an appealing message to convey your platform, it is also important to know how to effectively use the media and other communications channels and tools to publicize this message. For example, professional and social functions present opportunities for positive publicity, and public speaking skills are a key part of successfully delivering any message.

From the Library

Consolidated Response on Working with Women Candidates and Women Voters During Elections

This consolidated response highlights tools used to empower women candidates, such as providing training, working with political parties, using affirmative action measures,and holding outreach campaigns. The consolidate response also provides several recommendations on how to reach out to women voters before and during elections, proactively engage women in voter registration, and hold voter education campaigns targeting both women and men.

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Media and Gender Equality in Bosnia and Herzegovina

This report describes women's portrayal in media and their limited participation in the creation of media policies in Bosnia and Herzegovina. It also includes results of the media monitoring and assessment held in Azerbaijan, Bosnia and Herzegovina, Croatia, Estonia, Georgia, Hungary, Romania, Serbia and Montenegro, and Uzbekistan.
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Campaign Schools for Women and Youth: Candidate’s Handbook

This manual guides candidates on how to plan a campaign, mobilize members, organize campaign communications, fundraise, mitigate electoral violence, and build relationships with media.

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Service and Accountability: Representing The People

This guidebook describes the roles and responsibilities of members of parliament highlighting their roles as legislators, parliamentary committee members, and public servants. It includes examples and references to the practices used in the Republic of Macedonia. The guidebook also discusses the keys to being a successful member of parliament, including strategies to create strong relationships with the media and constituents.

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