Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

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From the Library

Women in Arab media: present but not heard

Dr. Leila Nicolas Rahbani provides an in-depth report and analysis on the state of Arab women in the media in the Middle East and North Africa. The new information technologies have allowed women in Arab world to be seen as equal to men in their ability to discuss, investigate, report and present various issues. They facilitated links and networks for women to interact effectively and share information and resources faster. Meanwhile, the women's movements in the region are increasingly using the electronic media to put forward their advocacy and build solidarity.This paper is an examination of whether Arab women are gaining “role” as they increased their “presence” in Arab media.

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Consolidated Response on the Prevention of Family Voting

This consolidated response includes descriptions of family and proxy voting and provides recommendations on how to eliminate family voting through holding trainings and public awareness campaigns, strengthening legislative frameworks, and sensitizing election commissioners and observers on issues faced by women.

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Report of Parallel NGO Electoral Campaign for Women Candidates in Slovenia

Women’s Lobby in Slovenia took active part in the EWL 50-50 Campaign for the election of the European parliament in 2009. The Women’s Lobby of Slovenia decided to organize and lead so called parallel electoral campaign. This report captures the outcomes of the EWL and Women's Lobby of Slovenia 50-50 Campaign.

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Ina Puken Tula Tuen Lewotana - The Woman Who Changed the World

This video introduces Petronela Peni, the first woman village head in Flores. Gender inequality in her customs made the struggles of Peni and her women colleagues difficult, but gradually she won the trust and support of her people. As a village leader Peni is trying to make breakthroughs in simplifying funeral and wedding rituals which have been financially burdening poor villagers.

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Electoral Financing to Advance Women’s Political Participation: A Guide for UNDP Support

This primer offers an introduction to the intersection of gender and electoral financing. The primer outlines the role that political systems play in shaping electoral financing options and outcomes, and gives a summary of basic campaign financing constraints that women face.

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CANVAS Core Curriculum

The CANVAS Core Curriculum provides a wealth of information on a broad range of topics relevant to waging nonviolent conflict. It combines theoretical insights about nonviolent struggle with practical knowledge that is based on the authors’ and activists' real world experience.

The presentation is organized in a workshop format, and each chapter serves as a lesson plan. These lesson plans were created, tested and refined by the authors through their experience leading workshops. The curriculum contains helpful graphics, tips, and important notes to make sure that valuable information is retained. Many of the lessons also contain practical exercises, which are designed so that activists can create “products” that will be directly useful in their struggles.

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Consolidated Response on Women’s Political Participation in Traditional and Conservative Societies

This consolidated response highlights types of positive action measures, advocacy campaigns, women’s movements, and educational opportunities that help women in traditional and conservative societies to overcome some of the barriers that they face in politics and public life.

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Temporary Special Measures To Promote Gender Balance In Pacific Legislatures: A Guide to Options

This guide provides practical recommendations and tools on how to promote women in parliaments in the Pacific region. It describes the use of special measures such as reserved seats and political party quotas, and special campaigning tools.

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The Gender Wire


IPS Gender Wire

Only 22% of the voices we hear and read in the news today belong to women. IPS news agency covers frontline issues such as elections, health, education, armed conflicts, corruption, the global financial crisis, food insecurity, and climate change, asking an often forgotten question: What does this mean for women and girls?

Subscribe to our free weekly newsletter, write to: mdg3@ips.org

The Gender Wire is part of an IPS media and communication program about gender equality and the empowerment of women. Through independent journalism, media and NGO training and publications IPS is working with women's organisations worldwide to strengthen the voice, visibility and impact of gender equality efforts.

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Consolidated Response on Financing Women Candidates in Muslim Countries

This consolidated response highlights barriers faced by women in Muslim countries in funding their political campaigns and participating in public life. The consolidated response also discusses the impact of existing legislation, political parties, women’s organizations and international institutions on women’s participation in politics in these countries and provides strategies to overcome it.

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