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Women candidates must place a particular emphasis on raising the funds necessary to run a successful campaign. Fundraising, an inevitable part of any political campaign, allows the candidate to pay for items such as nomination fees, candidate deposits, promotional activities, transportation and a multitude of other expenses. Successful fundraising is an intricate endeavour that includes identifying potential donors, educating them on campaign issues, creating solicitation tools and developing a plan for receiving and allocating funds.

There are many definitions of the word politics but because I had a choice I picked up the definition by Bahram Maskanian because it appeared to be very close to what I will be talking about. Bahram defines politics as an art and science of managing and governing one’s entire social, cultural and economic affairs. He goes on to say that politics is the activity and interaction engaged in by any given society’s citizen’s to build and maintain a community and establish communal social services for all people.
Originally developed a decade ago by NDI's staff team in Russia, this manual traveled the globe numerous times with localized updates. NDI's team of political party experts in Malaysia edited the version you hold for that specific context. In 2004, Indonesia's candidates ran campaigns using this manual and, later, candidates and their teams similarly followed the formula in that country's first directr elections for governors and mayors. In 2007, in the landmark elections required by the peace agreement in Aceh after a forty-year, conflict, a more substantial update to the manual gave candidates greater confidence to compete in the ever-changing world of campaign politics. The updates made to the manual reflect advances in targetting, message development and the use of technology in campaigns in every country; the lesson for all of us is that political campaigning is, quite simply, about effective planning. Campaigning techniques are refined over time. The lesson of political practitioners everywhere is to learn from each others' victories and mistakes. And, to make sure the campaign we run is appropriate to the context in which we are competing.

This manual brings together training material used in Vital Voices advocacy and campaign skills trainings across the globe. You can contact the editor at sfoster[at]stepheniefoster.com.
This consolidated response highlights barriers faced by women in Muslim countries in funding their political campaigns and participating in public life. The consolidated response also discusses the impact of existing legislation, political parties, women’s organizations and international institutions on women’s participation in politics in these countries and provides strategies to overcome it.