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Media and Message

It is critical to create a strong and consistent message that provides voters with persuasive reasons to choose your candidate or support your issue. In addition to developing an appealing message to convey your platform, it is also important to know how to effectively use the media and other communications channels and tools to publicize this message. For example, professional and social functions present opportunities for positive publicity, and public speaking skills are a key part of successfully delivering any message.

From the Library

Political Campaign Planning Manual (Malaysia)

Originally developed a decade ago by NDI's staff team in Russia, this manual traveled the globe numerous times with localized updates. NDI's team of political party experts in Malaysia edited the version you hold for that specific context. In 2004, Indonesia's candidates ran campaigns using this manual and, later, candidates and their teams similarly followed the formula in that country's first directr elections for governors and mayors. In 2007, in the landmark elections required by the peace agreement in Aceh after a forty-year, conflict, a more substantial update to the manual gave candidates greater confidence to compete in the ever-changing world of campaign politics. The updates made to the manual reflect advances in targetting, message development and the use of technology in campaigns in every country; the lesson for all of us is that political campaigning is, quite simply, about effective planning. Campaigning techniques are refined over time. The lesson of political practitioners everywhere is to learn from each others' victories and mistakes. And, to make sure the campaign we run is appropriate to the context in which we are competing.

Advocacy and Running for Office: A Training Manual for Women

CRosario's picture

This manual brings together training material used in Vital Voices advocacy and campaign skills trainings across the globe.  You can contact the editor at sfoster[at]stepheniefoster.com.

Code of Conduct for Political Parties: Campaigning in Democratic Elections

This Code of Conduct assumes that governments, parties, organizations and individuals are each committed to multi-party pluralism and the democratic process. International IDEA reviewed several Codes of Conduct produced recently in various parts of the world, which are relevant and valuable to all democracies. Each of the Codes reviewed was developed at a time when the democratic process was facing significant challenges, and was implemented with the intention of minimizing conflict, eradicating intimidation, and encouraging a climate of open, free and fair competition during the election period.

iKNOW Politics Presentation

iKNOW Politics Presentation for the World Movement for Democracy, April 14, 2010 in Jakarta, Indonesia.

Handbook for Women Candidates

This Handbook for Women Candidates is the result of a series of workshops and meetings with women candidates and women active in political parties in Khartoum. It contains a toolkit on election campaigning and public speaking and is drafted specifically to meet the needs of candidates in emerging democracies.

IDEA draft Code of conduct on media and elections

The purpose of this code of conduct is to address the areas where all three sets of ethical standards overlap. The mass media are increasingly recognised as playing a crucial role in free and democratic elections. The media are vital in conveying information to the electorate, helping the latter to make a free and informed choice.

Namibia: Code of Ethics for Media

The "Code of Ethics" for the Namibian Media covers a number of subjects, such as accurate reporting, corrections, right of reply, the definition of public interests, the protection of privacy, and more.

Elections and Conflict Prevention A Guide to Analysis, Planning and Programming

Tthe provides readers with practical options and tools for programming design, early warning and conflict tracking. presents valuable lessons learned from the previous, extensive experience of UNDP and its partner organizations in the field. information provided in the Gguide reflects best practice as it relates to the broader framework for UNun engagement in electoral assistance.

Throughout the Gguide, the knowledge gained from research and analysis is paired with perspectives of leading practitioners to show how electoral assistance programming can be adapted to mitigate conflict. Tthe also puts electoral assistance into the broader context of UNDundP’s emphasis on democratic governance and conflict prevention, whereby the legitimate, accountable and effective exercise of state authority contributes to the constructive management of social change.

The Gender Wire

IPS Gender Wire Only 22% of the voices we hear and read in the news today belong to women. IPS news agency covers frontline issues such as elections, health, education, armed conflicts, corruption, the global financial crisis, food insecurity, and climate change, asking an often forgotten question: What does this mean for women and girls? Subscribe to our free weekly newsletter, write to: mdg3@ips.org The Gender Wire is part of an IPS media and communication program about gender equality and the empowerment of women. Through independent journalism, media and NGO training and publications IPS is working with women's organisations worldwide to strengthen the voice, visibility and impact of gender equality efforts.

Consolidated Responses on Independent Women Candidates in Local Elections in Mali

This consolidated response highlights recommendations on how to empower independent women candidates to succeed in elections. These recommendations include providing training sessions, working with civil society organizations, forming women’s caucuses and coalitions, holding public outreach campaigns, and lobbying political parties.