Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

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From the Library

Poster from the "Use Your Voice" Campaign

This poster was used in a national media campaign aimed at promoting women's participation in the electoral process in Lebanon.
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Video: Women in Lebanese Elections in 2003 (Giselle Khoury)

This TV spot was used in a national campaign in legislative elections in Lebanon in 2003. In this video clip, a Lebanese Journalist, Giselle Khoury, calls on women to be active in political sphere. The video is in Arabic with the script translated into English.

“It is illogical to think that only 1.5% of the Lebanese Parliament is represented by women while almost 54% of the Lebanese population is women. They should never forget that democracy does not exist without women’s rights.”

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Video: Women in Lebanese Elections in 2003

This TV spot was used in a national campaign in legislative elections in Lebanon in 2003. In this video clip, Nadine Labaki, Filmmaker and Director, calls on women to be active in political sphere. The video is in Arabic with the script translated into English.

“The time has come for a woman to say what she wants to say and participate in society’s decision-making especially in the political sphere. I do not want a man to give me my right. I want to take my right.”

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Media and Gender Equality in Bosnia and Herzegovina

This report describes women's portrayal in media and their limited participation in the creation of media policies in Bosnia and Herzegovina. It also includes results of the media monitoring and assessment held in Azerbaijan, Bosnia and Herzegovina, Croatia, Estonia, Georgia, Hungary, Romania, Serbia and Montenegro, and Uzbekistan. .
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