Running for office as a woman is different than it is for a man. Why? Because voters expect more from women and afford them different advantages. And even though voters say it is important to have more women in office, it doesn’t always mean they will actually vote for women.
This guide is the compilation of more than 15 years of research studying the complex attitudes toward women candidates, every woman’s campaign for governor on both sides of the aisle, and real-time polling on voters’ views on everything from words that work for women candidates to how to call out an opponent’s record.
The findings are presented into three key categories, designed to be easily-digestible resources for elected officials, candidates, campaign teams, and the general public.
Click here to access the guide.