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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

World News

Women candidates set records in 2022 midterms as gender becomes a primary theme in national discourse, research group says

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Women candidates set records in 2022 midterms as gender becomes a primary theme in national discourse, research group says

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(CNN) 2022 marks a record high for women running in gubernatorial and Senate races, but the total number of women running for the House of Representatives fell slightly from previous cycles, according to an analysis by the Center for American Women and Politics at Rutgers University.

(CNN) 2022 marks a record high for women running in gubernatorial and Senate races, but the total number of women running for the House of Representatives fell slightly from previous cycles, according to an analysis by the Center for American Women and Politics at Rutgers University.

Ahead of Kenya elections, women politicians face more online abuse

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July 25, 2022

Ahead of Kenya elections, women politicians face more online abuse

Women MPs like Esther Passaris face threats, slurs and body-shaming on social media ahead of Aug. 9 vote.

Women MPs like Esther Passaris face threats, slurs and body-shaming on social media ahead of Aug. 9 vote.

Best practices: Promoting gender balanced appointments

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July 19, 2022

Best practices: Promoting gender balanced appointments

To inform our own programming on advancing gender-balanced appointments and to establish a scalable, replicable, transformative model for advancing gender-balanced appointments, RepresentWomen gathered learnings from five similar initiatives around the country.

To inform our own programming on advancing gender-balanced appointments and to establish a scalable, replicable, transformative model for advancing gender-balanced appointments, RepresentWomen gathered learnings from five similar initiatives around the country.

Event

The 2021 federal German election: A gender and intersectional analysis

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July 11, 2022

The 2021 federal German election: A gender and intersectional analysis

On 26 September 2021, Germans elected the 20th Bundestag. This election was special in many ways. The article analyses the electoral campaign, voting behaviour, turnout, and the formation of a new coalition government by using a gender and intersectional lens.

On 26 September 2021, Germans elected the 20th Bundestag. This election was special in many ways. The article analyses the electoral campaign, voting behaviour, turnout, and the formation of a new coalition government by using a gender and intersectional lens.

Australia: Women’s Lib(eral Party)

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July 11, 2022

Australia: Women’s Lib(eral Party)

Linda Reynolds’ newfound enthusiasm for quotas ignores the many reasons women are turning away from her party.

Linda Reynolds’ newfound enthusiasm for quotas ignores the many reasons women are turning away from her party.

Harassment of female candidates a growing issue in Japanese politics

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July 7, 2022

Harassment of female candidates a growing issue in Japanese politics

In 2019, Aiko Usui was 28 years old and running for a seat in a ward assembly election in Tokyo. But instead of being treated as an aspiring politician by some of the voters she was canvassing, she instead felt like a pop idol being targeted for abuse.

In 2019, Aiko Usui was 28 years old and running for a seat in a ward assembly election in Tokyo. But instead of being treated as an aspiring politician by some of the voters she was canvassing, she instead felt like a pop idol being targeted for abuse.

World News

Record women, LGBTQ election hopefuls run to shake up Japan politics

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Record women, LGBTQ election hopefuls run to shake up Japan politics

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TOKYO - A record number of both women and LGBTQ candidates are campaigning to win over voters in the House of Councillors election on Sunday and potentially bring change to Japan's male-dominated political landscape.

While some advocates have hailed the unprecedented number of female and openly LGBTQ hopefuls, the candidates' policies will be put to the test as surveys have shown that issues such as rising prices and social security will likely be at the forefront of voter concerns.

TOKYO - A record number of both women and LGBTQ candidates are campaigning to win over voters in the House of Councillors election on Sunday and potentially bring change to Japan's male-dominated political landscape.

While some advocates have hailed the unprecedented number of female and openly LGBTQ hopefuls, the candidates' policies will be put to the test as surveys have shown that issues such as rising prices and social security will likely be at the forefront of voter concerns.

“We copy it from them”: How campus politics sets scene for big man politics in Nigeria

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July 6, 2022

“We copy it from them”: How campus politics sets scene for big man politics in Nigeria

Nigeria has one of the lowest rates of female political representation in the world. This culture is established and reinforced early.

Nigeria has one of the lowest rates of female political representation in the world. This culture is established and reinforced early.