“Recently, Uruguay has made headlines around the world by passing laws and measures considered progressive. However, on some basic issues we are still a long way from the headlines. We are more likely in the sidebars,” starts the ad starring well-known Uruguayan actor and journalist Christian Font. “The participation of women in the spheres of decision-making and management of our country is not a politically correct demand,” he continues. “It is absolutely necessary. We still have a long way to go, to achieve a democracy with equality of men and women in parliament. Do your bit for the quotas.”

In this South American country, which passed a gender quota electoral law in 2009 that will come into force for the first time in the general elections in October 2014, this is one of a series of 11 video commercials featuring public figures that raise awareness of the importance of having more women in decision-making in Uruguay.

We invite our users to read the full article published July 16 2014