Forget suits. Show the tattoo. Female candidates are breaking the rules

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Forget suits. Show the tattoo. Female candidates are breaking the rules

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After years of being told to put on a suit and recite their résumé, women running for office are now revealing themselves in more complex ways.

The guys at the union hall have just swapped out the first keg when Abby Finkenauer, Democratic candidate for Congress, arrives and immediately reveals the kind of vulnerability that campaign consultants have long told women to avoid.

She starts by discussing her $20,000 in student loan debt, then recalls waiting by the phone as a little girl for word that her father would finally get work as a pipefitter. She brags about her baby nephew (“he’s very, very cute”).

At 29, Ms. Finkenauer might worry about seeming inexperienced. But she mentions her two terms as a state legislator almost peripherally. This race, she tells them, is “so dang personal to me.” And the men in workboots and T-shirts nod at the young woman in skinny jeans and a soft pink jacket.

Click here to read the full article published by New York times on 14 July 2018.

 

 

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