Should politicians be appearing on programmes like the X Factor to reach new audiences?
Or should they be breaking down complex political subjects and putting them in simpler terms to get more potential voters interested?
These were some of the ideas being bandied around at an event in Portcullis House in Westminster to mark the end of Parliament Week.
The event host, UK Cosmopolitan editor-in-chief Louise Court, told the audience of young women that while the 2010 general election was seen as the "Mumsnet" election, this time round, they want it to be "millennial" voters - people currently aged between 18 and 32 - calling the shots.
To read the full article published on November 25th 2014, please click here.