Image Building in Croatia: Working with the Media

Guide / Training Material

 Back
March 15, 2007

Image Building in Croatia: Working with the Media

This manual provides political party members with guidelines for building an effective media campaign. It discusses the importance of media campaigns as vehicles to communicate with citizens and to involve citizens in the work of the political party. It covers topics such as writing effective press releases, attracting media attention to an event, creating coherent messages, and establishing reliable contacts with media representatives.

Region: 
Author: 
Mike Spear and Karen Gainer
Publisher: 
NDI