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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

RepresentWomen Solutions Summit: Take action resource guide

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June 22, 2022

RepresentWomen Solutions Summit: Take action resource guide

For its inaugural Solutions Summit, RepresentWomen gathered experts in election administration, voting rights, and democracy reform to discuss the viable, scalable, and transformative initiatives that will strengthen our democracy.

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RepresentWomen Solutions Summit: Take action resource guide

For its inaugural Solutions Summit, RepresentWomen gathered experts in election administration, voting rights, and democracy reform to discuss the viable, scalable, and transformative initiatives that will strengthen our democracy.

World News

Young MPs for climate action: Eighth IPU Global Conference of Young Parliamentarians

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Young MPs for climate action: Eighth IPU Global Conference of Young Parliamentarians

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On 15 and 16 June, some 200 young parliamentarians from 60 countries convened in Sharm-el-Sheikh, Egypt for the Eight IPU Global Conference of Young Parliamentarians.

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On 15 and 16 June, some 200 young parliamentarians from 60 countries convened in Sharm-el-Sheikh, Egypt for the Eight IPU Global Conference of Young Parliamentarians.

World News

Francia Marquez: From maid to Colombia’s first Black vice-president

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Francia Marquez: From maid to Colombia’s first Black vice-president

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When Colombians on Sunday elected their first leftist president ever, they also voted for their country’s first Black vice-president. Francia Marquez, a Black single mother who worked as a maid before challenging international mining interests as a fiery environmentalist, now becomes Colombia’s first Black female vice-president. Her victory marks a turning point in a country plagued by social inequalities and historically governed by conservative elites.   

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When Colombians on Sunday elected their first leftist president ever, they also voted for their country’s first Black vice-president. Francia Marquez, a Black single mother who worked as a maid before challenging international mining interests as a fiery environmentalist, now becomes Colombia’s first Black female vice-president. Her victory marks a turning point in a country plagued by social inequalities and historically governed by conservative elites.   

World News

Canada: Four women join race for UCP leadership

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Canada: Four women join race for UCP leadership

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Alberta politics becoming more open to diverse candidates, says UCalgary political science professor Susan Franceschet. 

Despite the long race ahead, a United Conservative Party (UCP) leadership ballot boasting a record number of women is already a winning ticket for Alberta, says a UCalgary political scientist.

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Alberta politics becoming more open to diverse candidates, says UCalgary political science professor Susan Franceschet. 

Despite the long race ahead, a United Conservative Party (UCP) leadership ballot boasting a record number of women is already a winning ticket for Alberta, says a UCalgary political scientist.

World News

PNG elections: Female candidates "young and determined"

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PNG elections: Female candidates "young and determined"

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Election campaigning is underway in Papua New Guinea with strong participation from women who are "young and determined".

Although there are 86 women candidates standing in this year's elections compared with 167 in 2017, campaigners are pushing for a female presence in the Parliament and are hopeful that attitudes will change.

RNZ Pacific's Papua New Guinea correspondent Scott Waide said seeing women come out to campaign is encouraging.

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Election campaigning is underway in Papua New Guinea with strong participation from women who are "young and determined".

Although there are 86 women candidates standing in this year's elections compared with 167 in 2017, campaigners are pushing for a female presence in the Parliament and are hopeful that attitudes will change.

RNZ Pacific's Papua New Guinea correspondent Scott Waide said seeing women come out to campaign is encouraging.

Are large donor networks still needed to win in a fairer election system?

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June 3, 2022

Are large donor networks still needed to win in a fairer election system?

Chan is a research associate at RepresentWomen with a focus on ranked-choice voting.

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Chan is a research associate at RepresentWomen with a focus on ranked-choice voting.

Australia: Our new parliament will have record numbers of women – will this finally make it a safe place to work?

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June 3, 2022

Australia: Our new parliament will have record numbers of women – will this finally make it a safe place to work?

The 2022 federal election was a win for women candidates, and a historic moment in Australia’s journey towards a parliament that truly endorses and promotes gender equali

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The 2022 federal election was a win for women candidates, and a historic moment in Australia’s journey towards a parliament that truly endorses and promotes gender equali

Kenya Elections: Ann Nderitu on good governance and regulating the country's political parties

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June 1, 2022

Kenya Elections: Ann Nderitu on good governance and regulating the country's political parties

Kenya’s party primaries recently closed - a process for political parties to select candidates for the various elective seats in August’s General Election.

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Kenya’s party primaries recently closed - a process for political parties to select candidates for the various elective seats in August’s General Election.

Australia: Liberals forget that women vote and have paid the price

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June 1, 2022

Australia: Liberals forget that women vote and have paid the price

Professional women make up the largest voter cohort in Australia and their role was vital in giving Scott Morrison the boot.

It appears the Coalition misjudged just how many women there are in Australia.

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Professional women make up the largest voter cohort in Australia and their role was vital in giving Scott Morrison the boot.

It appears the Coalition misjudged just how many women there are in Australia.

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