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Campaigns

An effective political campaign is a connected series of operations designed to persuade constituents to vote for you, your candidate, a party or an issue. Campaigns require methodical planning, organization and implementation.

Women face a number of obstacles implementing effective, winning campaigns. Women generally have more difficulty than men do in raising sufficient funds to win a campaign, in large part because they are traditionally not the primary breadwinners. Similarly, women may not have equal access to decision-making regarding the distribution of funds. Traditionally, women must earn the internal support of their party or, alternatively, work even harder to win as independent candidates. Rather than focusing on the substance of a campaign and its message, the media and the public may focus instead on the appearance of a woman candidate or her role in the home. To earn the support of their own party and constituents, women must work harder than men do to create clean, targeted and compelling messages.

World News

‘If we don’t run, then we won’t achieve.’ Why a record number of women are eyeing a run for governor.

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‘If we don’t run, then we won’t achieve.’ Why a record number of women are eyeing a run for governor.

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EAST LANSING, Mich. — At a time when nearly every aspect of politics feels suffused by issues involving gender, the leading Democratic contender for Michigan governor makes a point of rarely mentioning hers.

“I talk about jobs,” former state Senate minority leader Gretchen Whitmer says. “I talk about education. I talk about making government work for people. That’s really the dinner-table issues that I hear from Michiganders in every part of our state.”

EAST LANSING, Mich. — At a time when nearly every aspect of politics feels suffused by issues involving gender, the leading Democratic contender for Michigan governor makes a point of rarely mentioning hers.

“I talk about jobs,” former state Senate minority leader Gretchen Whitmer says. “I talk about education. I talk about making government work for people. That’s really the dinner-table issues that I hear from Michiganders in every part of our state.”

World News

Female Candidates Encouraged to Compete With Male Counterparts

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Female Candidates Encouraged to Compete With Male Counterparts

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Monrovia - President Ellen Johnson Sirleaf has urged female candidates to fill the gap and

Monrovia - President Ellen Johnson Sirleaf has urged female candidates to fill the gap and

World News

Liberia elections: Making 2017 count for women

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Liberia elections: Making 2017 count for women

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In October 2017, Liberians will head to the polls to vote, as President Ellen Johnson-Sirleaf, Africa’s first elected female Head of State, completes her second and final term tenure this year.

In October 2017, Liberians will head to the polls to vote, as President Ellen Johnson-Sirleaf, Africa’s first elected female Head of State, completes her second and final term tenure this year.

World News

She Should Run Launches Campaign To Reach Gender Parity In Politics By 2030

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She Should Run Launches Campaign To Reach Gender Parity In Politics By 2030

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Women make up just 20% of seats in Congress, 24% of state elective executive offices, and 25% of state legislatures seats across the U.S., according to data from the Center for American Women and Politics. She Should Run wants to change that.

Women make up just 20% of seats in Congress, 24% of state elective executive offices, and 25% of state legislatures seats across the U.S., according to data from the Center for American Women and Politics. She Should Run wants to change that.

Interviews

World News

Kenya: What female politicians go through in quest to ascend to power

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Kenya: What female politicians go through in quest to ascend to power

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The political arena in the country appears to be far from offering a level playing field for women politicians, at least going by the recent party primaries where only handful of them successfully braved the bruising and bare-knuckled campaigns staged mainly by their male opponents.

The political arena in the country appears to be far from offering a level playing field for women politicians, at least going by the recent party primaries where only handful of them successfully braved the bruising and bare-knuckled campaigns staged mainly by their male opponents.

World News

Nepal election: The women who want to bring change

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Nepal election: The women who want to bring change

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The first local elections in nearly 20 years are taking place in Nepal. Under the new constitution, local bodies have substantial clout - they will draft laws, collect certain taxes and even have some judicial powers.

The first local elections in nearly 20 years are taking place in Nepal. Under the new constitution, local bodies have substantial clout - they will draft laws, collect certain taxes and even have some judicial powers.

World News

Algeria unveils first ever electoral list composed entirely of women

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Algeria unveils first ever electoral list composed entirely of women

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An opposition party in Algeria two weeks ago unveiled a parliamentary electoral list composed entirely of women.

An opposition party in Algeria two weeks ago unveiled a parliamentary electoral list composed entirely of women.